Customer First Strategy
Our client is a National professional body. Their services cover training, professional qualifications, insights, advice and a national voice for their members. They are one of three professional bodies which are of similar size, ranking and provide very similar services, in what might be considered a crowded marketplace.
Competition between the three bodies had to a large degree been based on market perception of the respective professional qualification and the success of their members. However, the search for competitive advantage was ever present and the client was keen to ensure they could maintain an edge on the others.
The client asked us to help them to develop their own version of a customer centric strategy and implementation plan.
Key Project Activities
We conducted a series of interviews with the various stakeholder groups. From the results we developed a straw model customer centric strategy and a gap analysis of where the client was currently operating.
We then work-shopped the issues with the executive team and developed a joint approach on:
- The future customer centric strategy
- The operational changes that were necessary to support the strategy
- The structural changes needed
- The management process and KPI’s to support the customer strategy
The final step was to develop a change programme for the executive to follow.
The result was a client owned customer centric strategy and implementation plan.
The story continues as the client continues on the journey.