Business Strategy
Our service offering focuses on business strategy – how to compete in an industry - and functional strategy – how to deliver the business strategy.
Creating effective business strategies (or business models) involves:-
Strategic Analysis
- Understanding the competition – e.g. mapping the competitive offerings, competitor value chain analysis
- Understanding customer requirements – e.g. focus group, customer surveys
- Understanding the environment and market influences – e.g. research
- Understanding organisational capability – e.g. capability audit
Strategic Design
- Matching capabilities to the market opportunity. The formulation of a unique bundle of products and services which maximise customer satisfaction. Are delivered in the most effective way. Which play to organisational strengths and minimise any weakness
- Developing the marketing strategy
- Developing the operating strategy
- Developing the financial strategy
Strategic Implementation
- Business processes to deliver the strategy
- Resource planning
- Structure to support the delivery of the business process
For a full description of our approach to writing business plans please see the attached.
